Backing Yourself in the Age of Artificial Intelligence

Hot take.

If I can tell your entire brand is AI-generated, so can your clients.

And at the moment? It is a not-so-subtle jungle of artificial humans out there trying to come off as being real – and it’s not working.

And it’s as obvious as the proverbial ‘nose on your face’ - the posts are so polished they squeak; the vocabulary has tripled in length… but the warmth has quietly exited the building. Suddenly absolutely everybody sounds like they’ve swallowed a leadership textbook and a thesaurus.

And the AI clone videos… I mean, come on!

If I have known you for years and you now appear as a hyper-lit, slightly stiff, eerily enthusiastic and flawless version of yourself delivering “your message” with suspiciously perfect cadence, we all know that is not you – so stop kidding yourself.

So, here’s what worries me about this increasing trend… While AI is brilliant (I use it and can see its strategic value a mile off), when it replaces your thinking instead of refining it, “Houston – we have a problem”.

Why?  Well, mainly because clients are not buying syntax or polish, or a perfectly formatted paragraph. They are buying judgement, experience, nuance, energy - YOU.

If your entire presence can be generated by a prompt, then what exactly are they engaging you for?

Yes, by all means use AI to stretch your thinking, save time and build efficiency. But outsourcing your personality because you are scared to trust your own voice… that is not innovation. That is insecurity dressed up as tech-forward.

We do not need more clones with ring lights. What we really need are people who are prepared to back themselves.

Be you… fully… because that is the competitive advantage.